How to market to everyone

The truth is you can't market a single product to everyone. Say you are trying to market a pizza, say this pizza has pineapple, pepperoni, cheese, and sauce. Not everyone would like that pizza whether the person doesn't like pineapple on pizza or is a vegetarian. People have many different opinions and expectations and you can't meet everyone's expectations, there will always be someone that wont like your product and that is ok. As long as you market to a large enough percentage of people you have a good chance of selling enough of your product if it is a good product and the time to sell it is right.