Profit Margin

Different companies have different profit margins based upon the products they sell. Many products such as groceries and essentials are priced low with a low profit margin so that consumers will buy their product. These companies rely heavily on amount sold over profit margin to make their money. Other organizations such as electronic parts and pieces have a high profit margin so that they don't have to sell nearly as much to make a profit and stay in business. A lot of this pricing is determined by competition as well as volume of sales.

Sam Walton

Some people earn money even past death such as Elvis whether it is through a business or a museum. Sam Walton still earns money for his family through the vast network of walmarts and the distribution centers. Even though he does not have direct influence anymore over Walmart he set the ground work for generations to come.

Professionalism

In business no matter the job or location or even how mean and hateful someone is towards you if you are representing a company you should always be thoughtful and courteous as well as try to be nice to the customer and be as helpful as you can be. This is a major part of being professional. Being professional makes the company look good as well as makes employees more likely to come back protecting your job. You should always act professional on the job.

How to market to everyone

The truth is you can't market a single product to everyone. Say you are trying to market a pizza, say this pizza has pineapple, pepperoni, cheese, and sauce. Not everyone would like that pizza whether the person doesn't like pineapple on pizza or is a vegetarian. People have many different opinions and expectations and you can't meet everyone's expectations, there will always be someone that wont like your product and that is ok. As long as you market to a large enough percentage of people you have a good chance of selling enough of your product if it is a good product and the time to sell it is right.